I came across this great presentation today talking about the challenges of Social Networking and what the next generation might look like.  The presentation is by a guy named Paul Adams who is a UX researcher at Google.

I am going out on a limb here.  Technologist are not traditionally people persons.  Please insert your own Office Space quote [here].  Technology is a profession I love.  Make no mistake.  But, we have our issues.  The issues have nothing about capability or effectiveness.  We are very good at that providing solutions to problems.  Our problem is self promotion!

When thinking of traditional Technical Evangelists I believe most people picture someone that promotes a platform or a proprietary service such as the ones Microsoft and SUN have employed.  Currently, I believe that Steve Jobs is the best known evangelist given Apple’s recent product home runs.  However, I do believe there is an opportunity for smaller shops, or even your own company, to employ the same strategies to maximize technology value to customers.

I think at face value this makes sense, but just for fun let’s examine some everyday scenarios that support an evangelist position:

• The pace of innovation is increasing.  You need to be agile in your evaluation of new technologies and how your business can leverage them to deliver a step change competitive advantage.
  
• Your leadership team probably interacts less with technology less than your IT team does.  You need to continually bring new opportunities to the forefront at every chance.  Perhaps an evangelist should even be present during board meetings?  Can you imagine; IT being a strategic business partner???  I kid of course.  It’s what we should be!!!
  
• Your customers are becoming more tech savvy.  There are no more secrets in Technology.  They have access to the same vendors and solutions that everyone else does.  You need to put someone in front of them that can inspire them.  Leave the sales transaction up to the sales team, build interest and excitement for the product up to the evangelist.
  
• Building a product and selling it is just 30% of a launch (my take on it).  You need someone to continually look for ways to promote the product on a micro-interaction level.  Be it whitepapers, speaking at local groups or even through blogging and social network sites.
  
• Customers need to be ‘connected’ to the product to build loyalty and honest feedback.  Nothing makes your IT product more replaceable than a customer feeling like they have no feedback loop or someone they can identify with.  Did you notice the recent Microsoft commercials about ‘Windows being my idea’?

So how do you position the need for a product evangelist?  Moreover, how do you convince the ‘brass’ that one is needed?  My current employer does not formally recognize the role, however I believe that each leader in the IT organization informally plays the role.  I think a large part of that is due to the fact that our IT department is viewed as a strategic partner in business decisions and efforts.  For many organizations that’s a tough road to pave.  I’m admittedly lucky.

Those of you seeking to build a case for implementing an evangelist culture I would work to tie the five points above with specific plans or actions to address them.  Building legitimacy is key.  Challenge your current status quo by continuously providing competitive analysis and how you can overcome those challenges by bringing forth new technological advancements.  It’s a small step and the culture will not change overnight.  However, it’s a step in the right direction.  Remember, overnight success usually takes 3-7 years.  Even for Google!

I would be happy to read and repost any stories on how you successfully implemented an evangelist role or culture.  I think this is an important component of IT’s growth and I’m happy to share.

I’ve been busy attending some conferences lately where I’ve had the chance to speak with IT pros across several industries.  What I found most interesting is that even amongst this diverse group there seems to be some common themes of interest and focus.  Sure, we spoke about cloud computing and virtualization, but at a higher level there were two underlying drivers to their strategies.

• There are no longer any secrets in Technology.
• Know the true value of IT.

There are no longer any secrets in Technology

This statement sounds odd at first.  However, when you really think about it there are none.  Your competitors have access to the same vendors and technology that you do.   How they effectively put them together might be a secret, but at the end of the day the access is the same. 

So what can you do to compete?  Speed.  How fast can you deliver to the market?  To put the pace of technology in prospective please play the video below:

The video is a few years old, but you get the trend.  Speed is of the essence.  So what do you need to do to be in a position to out ‘speed’ your competition?  Simplify your processes and your architecture.  These are perhaps two of the most taxing aspects of software development.  If you are not concentrating on streamlining these you’re probably not going to out flank the next ‘startup’ looking to capture your customer base.

Know the true value of IT

This one probably hits home to most IT folks who work in corporations.  You need to constantly justify your existence because someone will inevitably ask; What value does IT provide?  I think as a profession we commonly whip out ROI calculations on the projects we’ve completed or SLA’s that demonstrate our ability to meet some number that the business could ultimately care less about (show them that you have a 4 hour window when email goes out and see the reaction).  I hate to break it to you.  Meeting SLA’s and calculating ROI’s is not IT’s value prop.

IT’s value to the business is as an exponential transformational force that underpins all business activities.   It sounds a bit ‘Star Wars’, but let me prove it to you.

If you’re one of the fortunate souls that regularly has to calculate ROI’s for proposed projects you need to ask yourself the following question.  Three years from now will they come back and check to see if the ROI is realized?  If so who gets fired if it’s not?  I venture to guess that the answer for 99% of people is no, and no one.  Need more? Have you ever calculated that a new piece of software will automate X number of headcount?  When have you ever seen that headcount reduced or reassigned after delivery?  No, they just get to do more of the same thing, just more efficiently!

What you need to be looking at is how can you dramatically transform a market or a business process to give your company a competitive edge!  It sounds dramatic, but it’s really very simple. For example:  Why make the ‘order’ entry simpler so people can do more of it?  Why not focus on automation so you can reduce headcount and improve accuracy? 

I know what your thinking.  That should go into the ROI calculation for sure.  And you are correct.  However that is often what I see go wrong.  Too many times business leaders ask to make something simpler or ‘shinier’.  Our value as IT professionals is helping them realize exponential transformations by pointing out opportunities that they might not even think of.  That is the true value of IT!

I’ve recently been reading a few articles about the future of application development and IT infrastructure management.  I believe that one of the main issues that face most IT pros is that we get caught up in the buzz word factory.  Today’s latest: Cloud computing, Web 3.0, etc.  What we fail to realize when we speak about the future of our architecture is the changing dynamic of our end users.

We, as a profession, need to realize that the end user is really what keeps us working.  It used to be that the goal of any application was to cater to the least common denominator, the weakest user.  If we could get that person to be productive and make less mistakes while using the software we wrote, then it was a success.  I believe that the paradigm has shifted.

I attend meetings every day where a user has created an application using Excel or Access.  Typically these applications have a degree of sophistication that amazes me given the lack of formal training and IT processes.  I’ve come to realize that most of the folks that work on these have ‘grown up’ in a technology enabled life.  I’m not just talking about 20 something's here.  The level of sophistication spans all generations.  For example, my father called me the other day to inform me that he updated his weather station so that it automatically FTP’s data to his website.  We are talking about a guy who no less than five years ago would ask me how to configure his email account. 

As a technologists we need to start thinking about embracing this trend.  We need to stop thinking about the lowest common denominator and begin thinking about how to enable users to ‘mash up’ or create their own technology solutions.  We can see this trend in BI trends. Analytic capabilities are being pushed to the end user.  No longer is a static report acceptable.  Users need and want the ability to drill through data, create their own reports and share with their peers.

Perhaps we, as technologists, need to re-explore the promise of SOA.  Not as core architecture, but a way for end users to plug-in, utilize the centralized logic and resources so they can leverage tools to make applications that work for them.

My advice for IT pros and lowest common denominator of users is the same: Adapt, or become obsolete.

I’ve recently had the pleasure of working with Microsoft’s 2008 BI stack. I say pleasure because Microsoft has really pulled out the stops.  The architecture is sound, the performance is outstanding.  Gartner has ranked Microsoft’s BI offering in the top quartile of providers.  This puts them in the same league as Cognos (Oracle), Business Objects (SAP) and usual players in the space.  I have used Cognos and Business Objects in the past and have had the opportunity to use or see most of the other vendor offerings.   Each Vendor offers tradeoffs.  Below is my experience with Microsoft’s BI solution up to this point.

Microsoft’s BI offering is centered around SQL Server.  In this case my team and I used Microsoft server 2008 and SQL Server Enterprise 2008.  I wish I could tell you it was because we wanted to take advantage of the performance improvements, However our logic was simpler.  If you’re going to build a new stack just use the latest and greatest.  The most important thing to the team was to use SQL Server 2008 so that we could take advantage of what R2 was going to provide.

The first thing that really struck us was the modular nature of Microsoft’s strategy.  SQL Server is the core, but in terms of delivery Microsoft relies heavily on the fact that most business users utilize Microsoft Office as their main office productivity suite.  It’s a safe bet considering that Microsoft has an incredible penetration rate in this space.  However, external facing customers might prove to be challenging in terms of delivery.  We chose to put a proxy between our Reporting Services implementation and the outside world.  This allowed us to implement URL rewriting and offer another level of security.  Unlike Cognos, which offers an easy to implement portlet we had to custom make a solution for implementation into our ALUI portal engine.  Of course all of this can be solved if you just use Microsoft Share Point.  This was not an option for us.

Typically I’d view this module nature as being a hindrance, or even a lack of integration features.  What we ended up finding is this is actually a strength of the Microsoft BI stack.  Microsoft has a great API/services to access all the functionality.   Building out a custom solution for integration was not that bad compared to the limited options for customization that other vendors offer.  For example, Users can natively access cubes and analysis right from Excel 2007.  However, because the API was so rich, we chose to write our own ‘Excel tab’ to make accessing and running analysis functions as brain dead as possible.  A solution that users appreciate.

So far, as a strategic play, Microsoft’s BI offering is proving to be a good investment.